RBC
Ernie's relationship as ambassador for RBC began at the start of the 2010 season. RBC is Canada's largest bank, and among the largest banks in the world, as measured by assets and market capitalization. It provides banking, wealth management services, insurance, corporate, investment banking and transaction processing services on a global basis. It employs approximately 77,000 employees who serve more than 18 million clients through offices in Canada, the US and 53 other countries.
RBC is also the Official Bank of the PGA of America and the title sponsor of the RBC Canadian Open. RBC also provides support for the Canadian Amateur Golf Championships, Golf Canada's development program and high performance national team. "Golf is one of the key drivers of RBC's brand momentum," said Jim Little, Chief Brand and Communications Officer at RBC. "As our company establishes itself as a leading global financial institution, we have the opportunity to partner with world class sports professionals such as Ernie Els. These players are well respected...they will be great ambassadors for RBC and the charitable causes we support."


